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Raw Style. Rider Owned.

Raw Style. Rider Owned.

Independent apparel designed and operated by Dane Reynolds, Craig Anderson, and Austyn Gillette.

New Arrivals

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Why Choose Us

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Fast Global Shipping

Express worldwide delivery on all premium fashion orders.

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Premium Quality Fabrics

Expertly crafted garments using only high-grade sustainable materials.

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Easy Returns Policy

Hassle-free thirty day returns for a perfect shopping experience.

What Our Customers Say

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β€œThe heavyweight cotton quality is incredible. Best fitting oversized tee I have purchased this year.”

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Marcus R.
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β€œFast shipping and the minimalist aesthetic is perfect. It feels much more premium than other brands.”

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Elena V.
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β€œObsessed with the stitching detail on my hoodie. Finally, a brand that prioritizes durability and style.”

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Jordan P.

Our Story

FORMER MERCHANDISE was founded on the principle of merging high-utility craftsmanship with a refined streetwear aesthetic. From the structural weight of our Heavy Franchise T-shirts to the technical precision of the DXD Reynolds Jacket, we curate premium essentials designed for longevity and style. Our mission is to provide intentional, high-quality garments that empower your daily expression through bold textures and timeless silhouettes.

Elevate Your Style with Former Merchandise

Discover our latest collection of premium fashion essentials designed for the modern trendsetter.

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